Abstract: A computer-implemented system and method for customer contact management is disclosed herein. The inventive system is configured to retain contact information for patrons registered with a particular commercial entity, such as a gaming establishment, and to track the preferences of these customers. Such preferences may include, for example, stated preferences with regard to particular casino games, leisure activities, and offers redeemed. In addition to recording stated preferences, the system determines actual preferences based upon data included within a data warehouse. Based on these preferences and other customer information, reports facilitating the scheduling and analysis of contacts made with these customers may be generated and displayed in order to ensure appropriate allocation of customer service and hosting resources.

Abstract: A computer-implemented system and method for creating a promotional campaign is disclosed herein. The disclosed method includes maintaining a database of information pertaining to a set of customers. A first segment definition corresponding to a first segment population composed of ones of the customers is created. The method further includes associating a first offer with the first segment definition. An offer distribution mode may also be associated with the first segment definition such that the first offer and first offer distribution mode are associated with the campaign. Expected results of the campaign may then be generated. In a particular embodiment a geographic distribution of the first segment population is displayed in connection with generation of the expected campaign results.