Abstract: A composition provides superior deposition of benefit agent to hair, said composition comprising: (i) 0.01 to 10 wt % of a linear cationic conditioning primary surfactant; selected from structure 1 and mixtures thereof: Structure 1 wherein: R1 comprises a linear alkyl chain having a carbon-carbon chain length of from C16 to C24, preferably C18 to C22; R2 comprises a proton or a linear alkyl chain having a carbon-carbon chain length of from C1 to C4, preferably C1 to C2 or a benzyl group; and X is an organic or inorganic anion; (ii) 0.1 to 10 wt % of a linear fatty material; (iii) a particulate benefit agent selected from conditioning actives and mixtures thereof; (iv) 0.

Abstract: Improved particulate benefit agent deposition onto hair is achieved with a corn position comprising: (i) a linear, cationic conditioning surfactant; (ii) a linear fatty material; (iii) a particulate benefit agent (iv) a branched cationic co-surfactant, selected from structure 1, wherein the molar ratio of branched cationic co-surfactant (iv) to linear cationic surfactant (i) is in the range of from 1:20 to 1:1.

Abstract: A conditioning composition provides superior deposition of benefit agent to hair, said composition comprising: (i) 0.01 to 10 wt % of a linear cationic conditioning primary surfactant; selected from structure 1 and mixtures thereof: (ii) 0.1 to 10 wt % of a linear fatty material; (iii) a particulate benefit agent selected from conditioning actives and mixtures thereof; (iv) 0.01 to 5 wt %, of a linear cationic co-surfactant, selected from structure 2 and mixtures thereof; and wherein the molar ratio of linear cationic co-surfactant (iv) to linear cationic conditioning primary surfactant (i) is in the range of from 1:20 to 1:1.

Abstract: A conditioning composition results in improved particulate benefit agent deposition on to hair, said composition comprising: (i) 0.01 to 10 wt % of a linear cationic conditioning primary surfactant; selected from structure 1 and mixtures thereof; (ii) 0.1 to 10 wt % of a linear fatty material; (iii) a particulate benefit agent selected from conditioning actives and mixtures thereof; (iv) 0.01 to 5 wt % of a linear di-alkyl cationic co-surfactant, selected from structure 2 and mixtures thereof.

Abstract: A composition provides superior deposition of benefit agent to hair, said composition comprising: (i) 0.01 to 10 wt % of a linear cationic conditioning primary surfactant; selected from structure 1 and mixtures thereof: Structure 1 wherein: R1 comprises a linear alkyl chain having a carbon-carbon chain length of from C16 to C24, preferably C18 to C22; 10. R2 comprises a proton or a linear alkyl chain having a carbon-carbon chain length of from C1 to C4, preferably C1 to C2 or a benzyl group; and X is an organic or inorganic anion; (ii) 0.1 to 10 wt % of a linear fatty material; 15 (iii) a particulate benefit agent selected from conditioning actives and mixtures thereof; (iv) 0.

Abstract: A conditioning composition provides superior deposition of benefit agent to hair, said composition comprising: (i) 0.01 to 10 wt % of a linear cationic conditioning primary surfactant; selected from structure 1 and mixtures thereof: Structure 1 (ii) 0.1 to 10 wt % of a linear fatty material; (iii) a particulate benefit Structure 1 (iv) 0.01 to 5 wt %, of a linear cationic co-surfactant, selected from structure 2 and Structure 2 mixtures thereof Structure 2.

Abstract: A composition comprising: (i) 0.01 to 10 wt % of a linear, cationic conditioning surfactant; (ii) 0.1 to 10 wt % of a linear fatty material; (iii) a particulate benefit agent; (iv) 0.

Abstract: A composition comprising: (i) 0.01 to 10 wt % of a linear, cationic conditioning surfactant; (ii) 0.1 to 10 wt % of a linear fatty material; (iii) a particulate benefit agent selected from conditioning actives, scalp actives, encapsulated fragrance, emulsified fragrance, and mixtures thereof; (iv) 0.

Abstract: A hair treatment composition comprising: a) a conditioning base comprising: i) a cationic conditioning surfactant having from 16 to 32 carbon atoms; ii) a fatty alcohol having from 8 to 22 carbon atoms; and b) from 0.1 to 10 wt % of a microcapsule in which a core comprising benefit agent is encapsulated in a polymeric shell; and (c) from 0.1 to 5 wt % of a diesterquat, provides improved deposition of microcapsules and delivery of benefit agent to hair surfaces.

Abstract: A composition comprising: (i) 0.01 to 10 wt % of a linear, cationic conditioning surfactant; (ii) 0.1 to 10 wt % of a linear fatty material; (iii) a particulate benefit agent selected from conditioning actives, scalp actives, encapsulated fragrance, emulsified fragrance, and mixtures thereof; (iv) 0.

Abstract: A composition comprising (i) 0.01 to 10 wt % of a linear, cationic conditioning surfactant; (ii) 0.1 to 10 wt % of a linear fatty material; (iii) a particulate benefit agent; (iv) 0.

Abstract: A shampoo composition comprising: i) at least 10 wt % of the total composition of water, ii) at least 0.5 wt % of the total composition of anionic surfactant, iii) from 0.02 wt % of the total composition to 5 wt % of perfume iv) at least 0.01 wt % of the total composition of a emulsified silicone conditioning agent; and v) a suspending agent comprising at least 0.15 wt %, of the total composition citrus fibre that has been mechanically pulped and swollen in water.

Abstract: Conditioning shampoo composition comprising a cleaning phase and an aqueous conditioning gel phase comprising a cationic surfactant having from 16 to 30 carbons and multi-lamellar vesicles.