Abstract: The disclosed application relates to a tool by which a user may create a cloud workspace that includes a data memory space, as well as a tool for automatically identifying ad-hoc analyses on that data. The solution allows a user to connect to data sources using SQL or GUI tools, combine data from different data sources, prepare and clean the data, mine the data for insights, and move that data into downstream reporting tools for visualization. The system is linked to a code repository to allow data scientists to execute code from the code repository in trial data spaces, investigate that data, and prepare more in-depth analytics for downstream reporting tools.

Abstract: A multivariate testing platform is disclosed. The platform includes a test definition environment including a test deployment and data collection interface configured to (1) manage test deployments within a retail environment to a controlled subset of users across a plurality of content delivery channels, and (2) receive test data from an analytics server regarding user interaction regarding the test deployment. The test definition environment includes a self-service test definition and analysis tool configured to generate a user interface accessible by enterprise users, the user interface including a test definition interface useable to define a test selectable from among a plurality of test types and an analysis interface graphically displaying test results based on the test data from the analytics server.