Abstract: An affiliate evaluation system rates the quality of affiliates' marketing efforts in electronic commerce. Such may employ information from a customer relationship management (CRM) program, tool or system, along with more traditional lead evaluation criteria, including lead evaluation by third party tools or systems. Individual leads may be assigned lead quality scores based on various criteria such as CRM criteria, and individual affiliates may be assigned affiliate quality scores based on the lead quality scores of leads generated by the affiliate. Affiliate compensation and status may be determined from these affiliate quality scores and transmitted to an affiliate network, advertiser's affiliate program software and/or individual affiliate.