Abstract: A computer-implemented method for notifying a user of life events experienced by contacts of the user includes receiving at least one user contact name, wherein each user contact name is retrieved from at least one of an email account, a social network account, and a mobile device. The method also includes receiving at least one selected publication and receiving event data, wherein the event data is associated with the at least one selected publication. The method further includes automatically searching the event data for at least one matching occurrence of the at least one user contact name and identifying a portion of the event data that includes a first matching occurrence. The method further includes transmitting the portion of event data to the mobile device and transmitting online content to the mobile device, wherein the online content is associated with a product available for purchase.