Abstract: The present invention relates to an electronic transaction system that facilitates electronic transactions where one or more initial transactions and one or more subsequent transactions are carried out. The subsequent transactor accrues a certain amount of credit based on the value and/or nature of the subsequent transaction. The subsequent transactor must then allocate the accrued credit to an initial transactor or initial transaction, or this may be carried out automatically for them to random initial transactors. In return, the initial transactor may accrue further credit in an even more subsequent transaction, and allocate it to the subsequent transactor, thereby repaying the favour.