Abstract: A system (10) for precisely placing a semiconductor chip (16) on a substrate (11) includes a robotic arm (18) which is provided with a gripper (22) for separately picking up the chip and substrate. A first television camera (38) is carried by the robotic arm and serves to capture the image of the substrate to locate a pair of datum points (71a and 71b) thereon. A second camera (40), stationary with respect to the robotic arm, serves to capture the image of the chip (16), when engaged by the robot, to locate each of a pair of datum points (83a and 83b) thereon. A machine vision system (46) serves to process the output signal of the cameras (38) and (40) to establish the precise location of the datum points on the substrate and on the chip.