Patents by Inventor Michael Killianey

Michael Killianey has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method of inserting advertisements into an information retrieval system display
    Publication number: 20060031405
    Abstract: Systems and methods for selecting and inserting advertisements in an information document displayed to a user, wherein the selection is based at least in part on television programming viewed by the user. The systems and methods may be implemented using the Internet or another information retrieval system that includes a client system and a remote server. The client system monitors television programming viewed by the user and compiles a user profile characterizing the television programming. When the user requests an Internet resource using the client system, the television programming information in the user profile is utilized to select an appropriate advertisement. The advertisement is then inserted in the information document and displayed to the user. Advertisement selection and insertion may be conducted at the remote server, the client system, or at the level of the Internet service provider.
    Type: Application
    Filed: July 8, 2005
    Publication date: February 9, 2006
    Applicant: Microsoft Corporation
    Inventors: Phillip Goldman, Michael Killianey, Daniel Zigmond