Abstract: A modular rack unit for displaying greeting cards and the like comprises a base, three upstanding support members, two top rails and four panel assemblies. Each upstanding support member has its base end secured to the base so that it is substantially normal to the base's top planar surface. Two upstanding support members are end members, located at the front corners of the base and the third upstanding support member, has its base end positioned along the rear edge approximately midway between the first and second ends. The end upstanding support members are communicated to the central upstanding support member by the two top rails, so that the end upstanding support members, the central upstanding support member, the base, and the top rails form a pair of rectangular frame areas.