Patents by Inventor Michael L. Asmussen

Michael L. Asmussen has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20030145323
    Abstract: A novel multiple channel architecture is designed to allow targeted advertising directed to television terminals connected to an operations center or a cable headend. Advertisements are displayed during commercial breaks in the television programs. Such advertisements may be broadcast on the same channel as the television program. In addition, feeder channels may carry alternate advertising that may be better suited for certain viewing audiences. The operations center or the cable headend generate a group assignment plan that assigns the television terminals to groups, based on factors such as area of dominant influence, household income and other demographic data, and programs watched data gathered by the television terminals. A switching plan is then generated that instructs the television terminals to remain with the program channel or to switch to one of the alternate feeder channels during the program breaks.
    Type: Application
    Filed: October 4, 2002
    Publication date: July 31, 2003
    Inventors: John S. Hendricks, Alfred E. Bonner, John S. McCoskey, Michael L. .Asmussen
  • Publication number: 20030028884
    Abstract: An aggregator, operating in a digital communications network, includes a request and results processing server, a search engine server coupled to the request and results processing server and a content acquisition server coupled to the request and results processing server. A request and results processing server receives a request for content, the search engine server searches for the content and the content acquisition program acquires content for delivery to the user. The request and results processing server includes a search request processor that receives information related to a user's search request and provides the information to a search results form builder that creates an electronic search request. The search request may be augmented by using a content suggestion engine to add additional search terms and descriptions to the search request.
    Type: Application
    Filed: October 16, 2001
    Publication date: February 6, 2003
    Inventors: William D. Swart, John S. McCoskey, Michael L. Asmussen
  • Publication number: 20030028889
    Abstract: A system for searching, packaging and delivering content using an aggregator is described. The aggregator processes requests, searches, provides search results and acquires content. The aggregator, operating in a communications network, includes a request and results processing server, a search engine server coupled to the request and results processing server and a content acquisition server coupled to the request and results processing server. A request and results processing server receives a request for content, the search engine server searches for the content and the content acquisition program acquires content for delivery to the user. The request and results processing server includes a search request processor that receives information related to a user's search request and provides the information to a search results form builder that creates an electronic search request.
    Type: Application
    Filed: August 3, 2001
    Publication date: February 6, 2003
    Inventors: John S. McCoskey, William D. Swart, Michael L. Asmussen
  • Publication number: 20030025832
    Abstract: A video and digital multimedia aggregator includes a content decoder, coder (codec) and formatter. The codec formatter receives coding and formatting requests that characterize input source content and desired output target content. Data conveyed about the source and target content may include parameters such as physical and/or logical addresses, coding and compression parameters, format descriptions, content size, description of auxiliary services, and other metadata elements that may be required for coding and formatting.
    Type: Application
    Filed: October 10, 2001
    Publication date: February 6, 2003
    Inventors: William D. Swart, John S. McCoskey, Michael L. Asmussen
  • Publication number: 20030028896
    Abstract: A remote content crawler continually crawls a digital communication network looking for content to provide to a content aggregator. The content provided to the aggregator may be stored in a form of an entire content file. The content may include an entire movie, television program or electronic book. Alternatively, the content provided to the aggregator may be a reference to a content file that is stored at, or that will be available at one of the remote locations. The content may be a reference to a future, scheduled live sports event that will be made available to system users. The sports event may be provided for a one time fee, as part of a sports package, for which a fee is collected, or as a free event.
    Type: Application
    Filed: August 3, 2001
    Publication date: February 6, 2003
    Inventors: William D. Swart, Michael L. Asmussen, John S. McCoskey
  • Publication number: 20030028890
    Abstract: An aggregator, operating in a digital communications network, includes a request and results processing server, a search engine server coupled to the request and results processing server and a content acquisition server coupled to the request and results processing server. A request and results processing server receives a request for content, the search engine server searches for the content and the content acquisition program acquires content for delivery to the user. The request and results processing server includes a search request processor that receives information related to a user's search request and provides the information to a search results form builder that creates an electronic search request. The search request may be augmented by using a content suggestion engine to add additional search terms and descriptions to the search request.
    Type: Application
    Filed: October 10, 2001
    Publication date: February 6, 2003
    Inventors: William D. Swart, John S. McCoskey, Michael L. Asmussen
  • Patent number: 6463585
    Abstract: A novel multiple channel architecture is designed to allow targeted advertising directed to television terminals connected to an operations center or a cable headend. Program channels carry television programs. During commercial breaks in the television programs, advertisements, which are also broadcast on the program channel, are displayed. However, additional feeder channels carry alternate advertising that may be better suited for certain viewing audiences. The operations center or the cable headend generate a group assignment plan that assigns the television terminals to groups, based on factors such as area of dominant influence and household income. A switching plan is then generated that instructs the television terminals to remain with the program channel or to switch to one of the alternate feeder channels during the program breaks. The television terminals record which channels were viewed during the program breaks, and report this information to the cable headends and the operations center.
    Type: Grant
    Filed: April 3, 1998
    Date of Patent: October 8, 2002
    Assignee: Discovery Communications, Inc.
    Inventors: John S. Hendricks, Alfred E. Bonner, John S. McCoskey, Michael L. Asmussen
  • Publication number: 20020112249
    Abstract: A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects available for targeting are categorized and the categories are correlated to subscriber information to determine the optimum targeting of the virtual objects. The virtual objects may be targeted based on individual subscriber information or on information related to groups of subscribers. When a frame of a program includes a virtual object location, a default or an alternate virtual object is displayed. The virtual object location may change over space or time. The virtual object maybe interactive, and maybe used to link a subscriber to a remote location, such as an Internet web site.
    Type: Application
    Filed: October 12, 2001
    Publication date: August 15, 2002
    Inventors: John S. Hendricks, Alfred E. Bonned, John S. Mccoskey, Michael L. Asmussen
  • Publication number: 20020104083
    Abstract: A novel multiple channel architecture is designed to allow targeted advertising directed to television terminals connected to an operations center or a cable headend. Program channels carry television programs. During commercial breaks in the television programs, advertisements, which are also broadcast on the program channel, are displayed. However, additional feeder channels carry alternate advertising that may be better suited for certain viewing audiences. The operations center or the cable headend generate group assignment rules that allow a set top terminal to assign itself to groups, based on information collected and maintained solely within the set top terminal. A switching plan is then generated that instructs the television terminals to remain with the program channel or to switch to one of the alternate feeder channels during the program breaks based on its group assignment.
    Type: Application
    Filed: October 10, 2001
    Publication date: August 1, 2002
    Inventors: John S. Hendricks, Alfred E. Bonner, John S. McCoskey, Michael L. Asmussen
  • Publication number: 20020042923
    Abstract: To allow a user to maximize use of a video and digital multimedia aggregator, a search suggestion engine and corresponding method may be used to provide suggestions of available content. The search suggestion engine starts by constructing a database of metadata elements or word items. The metadata element database may be constructed by using a crawler that periodically or continually crawls a content metadata database and extracts word items from the content metadata database. The word items are then processed according to a number of factors, including part-of-speech, entries in dictionaries and thesaurus and other factors. The thus-processed word items are indexed, and may be provided with a vector value. A subsequent search request submitted by the user may include search criteria that may be provided vector values. A processor within the search suggestion engine compares the vector values to determine if an indexed word item should be considered for retrieving the indexed word item's associated content.
    Type: Application
    Filed: August 3, 2001
    Publication date: April 11, 2002
    Inventors: Michael L. Asmussen, John S. Mccoskey, William D. Swart