Abstract: A system of embedded cylindrical rollers is mounted in an underground containment system in spaced transverse channels beneath a road surface. Power is generated from the passage of motor vehicles over the rollers converting rotary energy into electrical energy. Each roller is designed as a power generator which can be networked together to produce electrical energy directly to a storage battery or grid, thereby eliminating the need to couple the roller to an external generator as in prior art. The system activates when the vehicles contact the embedded rollers in a prescribed direction, and transfer vehicular movement into rotational motion, thus generating electrical energy produced insitu without the need for an external generator.