Abstract: A vehicle window shade assembly protects the interior of a vehicle from sun damage and excessive heat. The shade assembly includes a flexible protective screen adapted for substantially covering a window of the vehicle. An elongated roller carries the screen and includes an internal winding mechanism for automatically moving the screen from an extended in-use position to a retracted storage position around the roller. A mounting assembly is provided for mounting the roller proximate a first edge of the vehicle window. A pull cord is attached to an end of the screen and is adapted for extending from the first edge of the vehicle window to an opposing second edge of the vehicle window with the screen in the retracted storage position. An attachment clip is mounted to the vehicle proximate the second edge of the vehicle window for holding the pull cord.