Abstract: A system for lead incubation is used to alert an agent and to customize contacts with leads generated by an internet form, return mail form, voicemail, or telephone inquiry. For example, a lead may be interested in purchasing real estate, which requires a long lead incubation period. The system dynamically and recursively classifies the lead according to actions taken by the lead, requests made by the lead, and interactions between the lead and the system and/or agent. Based on heuristic patterns and triggers, the system provides suggestions to the agent for marketing campaigns for a lead or a class of leads, and alerts the agent when action or contact between the agent and the lead is recommended. The system is customizable by lead, by agent performance and/or by class of lead.

Abstract: A system compares two sets of database entries to prepare a list of indexed database entries based on similarity. The system is capable of providing a hypertext linked output displayed according to similarity or other user preferences, and the hypertext links are capable of querying a search engine providing links to resources related to the hypertext linked output. The user may input a source document into the system for generating a related hypertext linked output. A process parses and indexes origin database entries and source database entries and compares some or all of the entries to create the hypertext linked output according to a weighting, such as determined by a similarity search system.