Abstract: A pivot system used in a weedless fishing lure enables the barbed point to be exposed only when a fish strikes the lure. The hook eye is restrained by a resilient band, such as an elastic band, on the outside of the lure. Alternatively, the hook is contained within the lure body. The barbed point is concealed within a slot in the lure until a fish strikes the lure, at which time tension is put on the line and the fish hook is rotated so that the barbed point is revealed. The fishing line is attached to a portion of the fish hook, extending from the shank, positioned in the slot through the lure. A fish hook used with the lure has an arm extending from the shank to which the line is attached.