Abstract: This invention relates to both an apparatus and method of forming a thin flexible and to some extent resilient material strap from a supply of sheet film and further wherein the apparatus and method involves the positioning of the formed stretchable strapping about and in binding relation to the exterior of any one of a plurality of various types of packages, articles, etc. The apparatus comprises positioning means which serves to grip a free end of the formed stretch strapping and exert a pulling force thereon to direct it about a predetermined path of travel surrounding the article being bound and subsequently securing a length of the stretch strapping in binding engagement with the exterior surfaces or portions of the article being bound.