Abstract: An illuminated display to be received on a perforate board to receive packages. There is a support of an electrically conducting material to be received in perforations in the board. The support can be connected to a source of electricity and an illuminator is attached to the support in electrical contact with the source of electricity. A package is carried by the support. Wares are attached to the package. An illuminated display having a base to be received on a pair of electrically conducting members is also disclosed. A pair of contacts, one to make electrical contact with each electrically conducting member are provided and a circuit is formed on the base. An illuminator on the base is in electrical contact with the circuit. Completion of the circuit by the pair of contacts lights the illuminator. A display having a support card to be received on a pair of electrical conductors is disclosed. Separate contacts on the card to make contact one with each conductor.