Abstract: A simulated electric fire is comprised of a frame chassis 7 with an illumination source 1, utilizing either lamps or LEDs, a horizontal axis motor 5 affixed to the frame chassis 7, with the motor shaft securely affixed to a cross bar shaft 8. Variations in the cross bar shaft design can be used to create different flame effect patterns. The opposite end of the cross bar shaft 8 is secured in a bearing housing 11, which is affixed to the frame chassis 7 on the opposing side but concentric with the horizontal axis motor 5. Swivel joints, loose fitting rings, or similar devices 9, which are attached to the reflective ribbon sheet or multiple reflective ribbon strips 2, are connected to the cross bar shaft 8. The light source 1 illuminates the reflective ribbon sheet or multiple reflective ribbon strips 2 and the horizontal axis motor 5 rotates the motor shaft driving the cross bar shaft 8 in a circular, vertical plane motion.