Abstract: In a machine for packaging individual items such as 6-packs of beverages into a container, the containers are moved along a lower conveyor and the items are moved along an upper conveyor. A pusher bar pushes the items off the upper conveyor whereupon they drop by gravity into the containers. Shortly before the items begin to fall, the pusher bar rotates frictionally against the back of the item whereby that the falling speed of the back of the item as it leaves the upper conveyor is increased so that both the backside and the frontside of the item drop into the container with the sides vertically aligned.