Abstract: One embodiment of the invention relates to a computerized process for matching an object in a video with information. This process can comprise the steps of watching a video, selecting an object from the video, inserting the object into a search field, and conducting a search in a database to find additional information. Once this additional information is found, the process results in matching the object from the video with at least one data object from the additional information. In addition once this data is matched, the process can proceed to presenting the at least one data object from the additional information on a screen. Another process can be a computerized process which can comprise the steps of uploading at least one video into a database, uploading at least one separate image into the database, uploading text data into the database, and matching the at least one video, the at least one separate image and the text data in the database.