Abstract: Simultaneous data collection and content delivery via channels including mobile messaging applications, Short Message Service (SMS) and interactive voice response (IVR) is provided. According to various embodiments, a message is read. A list of recipients is read. A profile is read for each recipient in the list of recipients. Each profile comprises at least one channel identifier. A channel is selected for each recipient in the list of recipients based on its profile. The message is transformed according to the selected channel for each recipient in the list of recipients. The transformed message is sent to each recipient in the list of recipients according to the selected channel.

Abstract: Survey data collection using a mobile device over an asynchronous messaging system is provided. According to one embodiment, a question descriptor is received via a network. The question descriptor includes a user prompt and a response specification. At least one user interface element is selected. The user interface element is adapted to receive a response complying with the response specification. The user prompt is displayed on a display. The at least one user interface element is displayed on the display. A response is received from a user via the user interface element. The response complies with the response specification. A response descriptor is sent via the network. The response descriptor includes the response.