Abstract: A computer-implemented method, system, and program product are provided for ensuring payment for a successful sales lead that is provided to a product vendor. A plurality of customer leads are received from a lead provider web site, the customer leads including at least customer information and a product preference. The customer leads are stored in a plurality of records in a leads database. The plurality of lead records in the leads database is filtered to validate customer information and product availability. A lead acquisition algorithm is applied to the filtered lead records to determine a plurality of leads to acquire. A lead distribution algorithm is applied to determine at least one product vendor to send each acquired lead. A product vendor sales management database is accessed to determine the acquired leads that have resulted in product sales to customers associated with the acquired leads.