Abstract: A system and a method comprise connecting to a proxy business. The proxy business is configured for conducting a transaction as a proxy for a consumer. Details, of an item for which said proxy business is to conduct a transaction and identifying information for said consumer, are transferred to the proxy business. Final transaction details and terms of acceptance are received from the proxy business. An acceptance of the final transaction details and terms is communicated to the proxy business. The proxy business initiates a consumer transaction with the consumer. The proxy business further communicates an order, to the vender, for the item in the name of the proxy business. The vender completes the order by making available the item to the proxy business. The item is received from the proxy business to complete the consumer transaction in which the consumer remains anonymous to the vender.