Abstract: A system and method for making content visible to search engine indexing functions. Among the several embodiments, the current innovations include making database content visible by systematically and automatically creating static web pages from database content that would normally only exist as virtual pages. In another embodiment, content is mapped to a master category list which itself is mapped to multiple search engine directories. By virtue of mapping content to the master list, such content is automatically mapped to the various search engine directories to which the master list is mapped. In another embodiment, keywords and page descriptions are categorized and put into a hierarchy where keywords and descriptions can be inherited between different categories according to a logical structure.