Abstract: Techniques for generating a direct mailing list based on visitors to a web page include storing multiple direct mailing lists, each direct mailing list being associated with a respective web page identifier. A request is made for a location of a device displaying the web page via a client-side script embedded in the web page. A set of geographic coordinates including a latitude coordinate and a longitude coordinate is received in response to the request. A property address corresponding to a parcel of property located at the set of geographic coordinates is determined based on the set of geographic coordinates and a deliverable address is determined based on the property address. The direct mailing list is identified based on the web page identifier of the web page and the deliverable address is added to the direct mailing list.