Abstract: Systems, methods, and computer-readable storage media are described herein for aggregating viewing data for one or more types of media content. Image data depicting a viewing area of a display device are received. A type of media content being displayed on the display device when the images are captured is identified. Based on the image data, a number of persons may be determined, as well as characteristics about the persons, responses of the persons toward the media content, and levels of engagement of the persons in the media content, or a portion thereof. Each determined item of information may comprise a viewing record for the media content. The viewing records for the media content may then be aggregated to create viewing data for the content, and the viewing data may be distributed to a content provider.

Abstract: Embodiments of the present invention provide an overlay experience that is coordinated with both a present media presentation and the media presentation's current audience. Exemplary media presentations include television, movies, games, and music. An overlay is visible content displayed concurrently with primary content. The overlay may obscure part of the primary content, but not all of the primary content. Embodiments of the present invention use audience data to select an appropriate overlay from one of several overlays available. The audience data may be derived from image data generated by an image-capture device, such as a video camera, that has a view of the audience area. Automated image analysis may be used to generate audience data that is used to select the overlay.