Patents by Inventor Michael Paul Lum

Michael Paul Lum has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and system for establishing a reserve price for a publisher's ad space inventory offered via a real-time bidding market
    Patent number: 10157387
    Abstract: Methods and systems for establishing a reserve price for a publisher's ad space inventory offered via a real-time bidding market are disclosed. In some embodiments, a certain percentage of traffic (e.g., ad requests) received at an ad market server are redirected to one or more external networks, such as ad networks, for processing. The performance of the redirected ad requests is analyzed to determine an expected clearing price for the ad requests. The expected clearing price of a particular ad request corresponding to a particular ad space, if greater than a publisher-established reserve price, is used as a market reserve price when presenting the ad requests in a real-time bidding market.
    Type: Grant
    Filed: December 17, 2009
    Date of Patent: December 18, 2018
    Assignee: OpenX Technologies, Inc.
    Inventors: Stephan Cunningham, Michael Paul Lum, John Linden
  • METHOD AND SYSTEM FOR ESTABLISHING A RESERVE PRICE FOR A PUBLISHER'S AD SPACE INVENTORY OFFERED VIA A REAL-TIME BIDDING MARKET
    Publication number: 20100241511
    Abstract: Methods and systems for establishing a reserve price for a publisher's ad space inventory offered via a real-time bidding market are disclosed. In some embodiments, a certain percentage of traffic (e.g., ad requests) received at an ad market server are redirected to one or more external networks, such as ad networks, for processing. The performance of the redirected ad requests is analyzed to determine an expected clearing price for the ad requests. The expected clearing price of a particular ad request corresponding to a particular ad space, if greater than a publisher-established reserve price, is used as a market reserve price when presenting the ad requests in a real-time bidding market.
    Type: Application
    Filed: December 17, 2009
    Publication date: September 23, 2010
    Applicant: OpenX Technologies, Inc.
    Inventors: Stephan Cunningham, Michael Paul Lum, John Linden