Abstract: Apparatus and method are provided for the essentially automatic filling with pressurized ambient air of non-elastic inflatable objects to predetermined overpressures; and operate through the creation and sensing of a fluidic effect in the inflatable object attendant the filling of the same, the discontinuation of that fluidic effect when the inflatable object has been filled to the predetermined overpressure, the sensing of the discontinuation of the fluidic effect and the discontinuation of the supply of pressurized air to the inflatable object in response thereto. Provisions are made for adjustment in the predetermined overpressure to which the inflatable object is filled, and for reversing the operation of the apparatus and method to deflate inflated objects for re-use.