Abstract: An Internet-based Commercial Content Provider Controller (CCPC) system and method allows individual users to select and modify the commercial content provider, and control which of the commercial content providers is used for providing advertisements that are imbedded with Web pages that the user receives in response to the search requests. The system allows the user to choose the preferred Commercial Content Provider (CCP) and participate in the financial benefits from the delivery of the commercial content to the user from the CCPs. CCPC maintains a database of ad formats, and allows to replace ads appearing in the Web page and search engine results by reference to the ad pattern database of commonly used ad pattern for the Web sites and for different CCPs.

Abstract: An Internet-based Commercial Content Provider Controller (CCPC) system and method that allows individual users to select and modify the commercial content provider, control the commercial content (ads) layout and choice of the commercial content provided with the Web page or as part of the search engine results delivered to such users by various Websites and search engines. The CCPC establishes and provide user with selection options and control over the CCPs and ad formats as part of the registration process or as a plugin for the browser, and further allows to replace ads appearing in the Web page results and search engine results by reference to the ad pattern database of commonly used ad pattern for Web sites that include commercial content, ad content providers and search engines in different regions and replacing the ads with those that correspond to user's preferences and CCP choices concerning ad content.

Abstract: An Internet-based Commercial Content Provider Controller (CCPC) system and method that allows individual users to select and modify the commercial content provider, control the commercial content (ads) layout and choice of the commercial content provided with the Web page or as part of the search engine results delivered to such users by various Websites and search engines. The CCPC establishes and provide user with selection options and control over the CCPs and ad formats as part of the registration process or as a plugin for the browser, and further allows to replace ads appearing in the Web page results and search engine results by reference to the ad pattern database of commonly used ad pattern for Web sites that include commercial content, ad content providers and search engines in different regions and replacing the ads with those that correspond to user's preferences and CCP choices concerning ad content.