Abstract: In accordance with the principles of the present invention, an automated system for analyzing customer trends is provided. Clients can upload data into the system over a wide area network such as the Internet, preferably using the client's spreadsheet. Reports are created in accordance with the individual customer data. The reports include a quantity of accounts for categories of customer sales characteristics is displayed in the form of number of accounts and percentage of total. A quantification of categories of customer sales characteristics is displayed in the form of sales, sales growth, and percentage of sales growth. In addition, a further quantification of categories of customer sales characteristics is displayed in the form of gross profit, gross profit growth, and percentage of gross profit growth. A contribution of the categories of customer sales characteristics is displayed in the form of margin percentage and percentage of total of gross profit.