Abstract: Disclosed are database systems, methods, apparatus, and computer program products for escalating data content to an associated database object. For instance, a data content item shared in an online forum can be processed to identify a characteristic. It can be determining whether the characteristic satisfies a first elevation condition identified by one or more data objects. Also, it can be determined whether an identified database record associated with a user satisfies a second elevation condition. Further, it can be determined whether a characteristic of the user satisfies a third elevation condition. When the elevation conditions are satisfied, a database record can be generated or updated to identify at least a portion of the data content item and identify an attribute of the user.

Abstract: Disclosed are methods, apparatus, systems, and computer program products for escalating community content to an associated case. Characteristics of community content can be compared with rules to generate a customer service case record based on the community content.

Abstract: In accordance with embodiments, there are provided methods and systems for facilitating integration of customer relationship management (CRM) services and non-CRM services into a single integrated services mechanism. A method of embodiments includes integrating CRM modules to provide access to CRM services with non-CRM modules to provide access to non-CRM services into a single integrated mechanism. The integrated mechanism may be employed at a first computing system. The method may further include processing a user request for one or more services. The one or more services include one or more CRM services or one or more non-CRM services. The method may further include providing access to the one or more services via the integrated mechanism at the first computing system.