Abstract: A tip-down indicator apparatus, for signaling a strike on a fishing rig, includes a casing for housing a battery, and a normally open circuit disposed within the casing for placement in electrical communication with the battery. When supplied with a battery, the normally open circuit is completable by proximity to a magnetic field. The indicator apparatus further includes an electrically powered signal generator attached to the casing and connected to the normally open circuit for signaling a completed circuit. The signal generator may be a light or a buzzer. In a preferred embodiment thereof, the indicator apparatus further includes a magnet support member connectable in pivotal relation to the casing, a magnet attached to the magnet support member, and means for drawing the magnet and the casing into proximity in response to a fish biting a hook or lure. This first embodiment may include a fishing rig including a base and a rod-reel assembly which is pivotally attachable to the base.