Abstract: A system for providing an incentive based on the hardware used to place an order, including: an interface element for at least one specially programmed general-purpose computer; and an offer element, in a processor for the general-purpose computer for: generating an offer to place an order with a business entity, the offer based upon a category for a hardware device or an identification of a hardware device; identifying, using the interface element, a hardware device included in the category or having the identification; and transmitting, using the interface element, the offer for display on the hardware device included in the category or having the identification. In one embodiment, the offer element is for generating an offer using at least one of a set of rules and a artificial intelligence program stored in a memory unit for the general-purpose computer.

Abstract: A system for generating and transmitting an ideal order offer, including: an interface element for at least one specially programmed general-purpose computer; a memory unit for the computer; and an offer element, in a processor for the computer. The offer element is for: receiving, using the interface element, an order from a customer, the order including at least one item or at least one service offered by a business entity; generating at least one ideal order offer using at least one of a first set of rules and a first artificial intelligence program stored in a memory unit for the computer, the at least one ideal order offer including at least one item or service not included in the order or an incentive not associated with the order; and transmitting, using the interface element, the order and the at least one ideal order for presentation to the customer.

Abstract: A system for generating an incentive for an end user to refer other end users, including: first and second offer elements, in a processor for at least one specially programmed general-purpose computer. The first offer element: receives, using an interface element for the computer, a first order from an end user device, generates using the processor and a set of rules or an artificial intelligence program stored in a memory unit for the computer, a first offer in response to the first order, the offer conditional upon receipt of at least one email address; and transmits, using the interface element, the first offer. The second offer element receives, using the interface element, an address in response to the first offer; generates, using the processor, at least one second offer; and transmits, using the interface element, the at least one second offer to the at least one email address.

Abstract: A system for generating a real time offer or a deferred offer, including: an interface element, for at least one specially programmed general-purpose computer, arranged to receive an order from an end user device (EUD), the order including an first or service available from a business entity; and an offer element, in a processor for the computer, arranged to: generate, prior to fulfillment of the order by the business entity and using at least one of a first set of rules or a first artificial intelligence program stored in a memory unit for the computer, a first offer fulfillable as part of the order; and generate, prior to fulfillment of the order by the business entity and using the processor and at least one of a second set of rules or a second artificial intelligence program stored in the memory unit, a second offer fulfillable after fulfillment of the order by the business entity; and transmit, using the interface element, the first and second offers to the EUD.

Abstract: A system for a system for generating and transmitting an offer to a wireless communications device (WCD) in response to an order, including: an interface element, for at least one specially programmed general-purpose computer, arranged to receive an order from a WCD, the order including a first item or service available from a business entity; and an offer element, in a processor for the at least one specially programmed computer. The offer element is arranged to generate, using at least one of a set of rules or an artificial intelligence program stored in a memory unit for the at least one specially programmed computer, an offer in response to the order, the offer including a second item or service available from the business entity; and transmit, using the interface element, a completion message to a wireless communications network for transmission to the WCD, the completion message including the offer.

Abstract: A system for managing an order received from a wireless communications device (WCD), including: an order element, in a processor in at least one specially programmed general-purpose computer, arranged to receive, via an interface element in the computer, a transmission, via a communication network, from the WCD, including an order for an item at a retail location; a location element, in the processor, to identify, using the interface element and the processor, that the WCD is within a predetermined location with respect to the location; a scheduling element, in the processor, to schedule preparation of the order in response to the predetermined location; an instruction element, in the processor, to generate at least one instruction for fulfilling the order and to transmit the instruction, using the interface element; and, a presentation element, at a point of sales (POS) station at the retail location, to receive and present the instruction.

Abstract: A system for controlling a graphical user interface (GUI) for a point of sale device (POSD), including: a tracking element, in a processor for at least one specially-programmed computer, to track, using an interface element in the computer, respective responses, by end users, to a plurality of implementations of at least one input/output (I/O) function by respective GUIs for at least one first POSD; a comparison element, in the processor, to compare the respective responses with a performance parameter stored in a memory unit for the computer; and a configuration element, in the processor, to configure at least one second I/O function in accordance with the comparison of the respective responses with the performance parameter and arranged to transmit, using the interface element, the at least one second I/O function configuration to at least one second POSD for implementation by respective GUIs for the at least one second POSD.

Abstract: A system for generating and transmitting an order initiation offer to a wireless communications device (WCD), including: an identification element, in a processor of at least one specially programmed general-purpose computer, arranged to identify, using an interface element in the computer, a WCD; an eligibility element, in the processor, arranged to determine if the WCD is eligible to receive an order initiation offer; an executable element, in the processor, arrange to generate, using a set of rules or an artificial intelligence program, at least one executable, the rules and program stored in a memory for the computer; an offer element, in the processor, arranged to generate, for an eligible WCD and using the executable, an appropriate order initiation offer; and a transmission element, in the processor, arranged to transmit, using the interface element, the appropriate order initiation offer to a wireless communications network for transmission to the WCD.

Abstract: A system including: a memory element of a specially programmed general-purpose computer storing a set of rules; a generating element in a processor for the computer using at least one genetic algorithm to generate a plurality of executables; a selecting element in the processor using the set of rules to select an executable from the plurality of executables; and an interface element in the computer outputting the executable. A system including: a generating element in a processor for a specially programmed general-purpose computer arranged to generate a marketing offer using a set of rules and at least one genetic algorithm and an interface element in the computer arranged to output the marketing offer. In some aspects, the generating element is arranged to: generate, using the at least one genetic algorithm, a plurality of marketing offers; and select, using the rules, the marketing offer from the plurality of marketing offers.