Abstract: A method to implement and simultaneously managing at least marketing content, marketing budget, and marketing delivery consistent with a brand marketing strategy of a brand owner across multiple sub-entities that includes at least the steps of: providing a remote computer server system accessible via a network and containing a database of marketing fields; setting up a marketing management portal for the macro entity brand owner where the setup input includes at least a unique URL for the marketing management portal and one or more fields that are to be selected by the setup user and used in connection with the marketing management portal that thereby define the set of marketing portal fields; providing a plurality of preapproved advertising campaign options to various users; selecting a delivery method for the advertising campaign using the marketing management portal; and executing the advertising campaign without further input from the user with credentials.

Abstract: A method for enhancing ticket-based lottery games with coupons includes defining a coupon inventory of available coupons from third party sponsors. An initial coupon matrix is generated wherein a controlled number and value of coupons are assigned to a ticket-based lottery game or games. The coupon matrix is determined as a function of availability of particular coupons over a defined time period and specified third party sponsor redemption liability. Access codes are provide on lottery tickets generated for the ticket-based lottery game, wherein players are able to use the coupon access code to identify and redeem a coupon associated with the coupon access code from the coupon inventory.