Abstract: Configurations for facilitating electronic commerce are disclosed. In some embodiments, a retailer/non-profit entity (“provider”) sends content and offer and a selectable link to prospective consumers via a messaging service. The offer is sufficiently defined such that a consumer's selection of the link provides a preliminary acceptance to the provider's offer. A consumer's acceptance to the provider offer can be received by a front-end commerce application (FECA) and the FECA can reply via the messaging service with a shortened unique universal resource locator (URL) for selection by the consumer where upon selection of this URL will seamlessly place the consumer in communication with their funding source of choice. Such a configuration efficiently bridges communication between a messaging service and an Internet Protocol service allowing ad-hoc access to a transaction account via simple link selections by a consumer in response to an advertising impression.

Abstract: Configurations for electronic commerce are disclosed. In some embodiments, data related to the distribution of advertising content to consumers via at least one media outlet can be acquired and stored. The content can include a message response facilitator useable by a text based message system (TBMS) to provide a selectable link to facilitate a reply path. The selectable link allows a consumer ad-hoc access to a transaction account when the consumer responds to an impression created by the advertising content. The link, when activated, can place the CID in communication with a payment gateway where the communication can include a request for information related to the transaction account, a reply to the request, and a status message from a transaction account authorization entity.