Abstract: Disclosed is a system for use by an individual customer to obtain a personalized greeting card of high quality, the system comprising: card type selection means for permitting an individual customer to obtain a completed personalized card from one of a plurality of blank cards having a preprinted design on at least a portion thereof and arranged proximate to the customer, design selection means for selection by an individual customer and from a plurality of available designs of a design to be provided on the completed personalized card, the plurality of available designs corresponding, at least in part, to the plurality of preprinted designs on the blank cards, message selection means for use by the individual customer to select particular printing material to be provided on the completed card, and card completion means, and control means for controlling the card completion means from the card type, design and message selection means for supply by the card completion means of a completed greeting card having