Abstract: An array of toilet tissue products comprising first and second packages, where first package conveys one of strength and softness, and where the second package conveys something different than the first package. The first package may use a character to convey one of strength and softness. Lint, basis weight, total dry tensile, absorbency, and softness are common intensive properties of the first and second toilet tissue products and one or more of these common intensive properties can be different between the first and second toilet tissue products.

Abstract: An array of toilet tissue products comprising first, second, and third packages, where first package conveys strength and a second package conveys softness. Lint, basis weight, total dry tensile, absorbency, and softness are common intensive properties of the first, second, and third toilet tissue products and one or more of these common intensive properties can be different between the first, second, and third toilet tissue products.

Abstract: An array of toilet tissue products. In an example, a first toilet tissue product can exhibit a first lint value and a second toilet tissue product can exhibit a second lint value which is greater than the first lint value and wherein the first toilet tissue product has a total dry tensile strength greater than the total dry tensile strength of the second toilet tissue product. The first toilet tissue product can be housed within a first toilet tissue product package and the second toilet tissue product can be housed within a second toilet tissue product package. The packages can be designed to be sold individually and wherein the first and second toilet tissue product packages each comprise a common brand name.