Abstract: A system comprising a software application which can be installed on communications devices to create a social network to share the appearances of an exclusive social group as represented by avatars dressed in virtual clothing and exchanging social commentary on same. Avatars, virtual clothing, and social commentary, as well as various combinations thereof are stored in a virtual closet. Personal looks are created in a virtual dressing room and a determination made as to how clothes fit using fitting algorithms. Infrastructure for a social network is provided wherein comments, opinions, advice, recommendations, and other such information related to personal looks can be exchanged in real time or by messages and data files to be read at a later time. Also included are means to ensure the privacy of an avatar. Also included are a means to estimate physical characteristics of clothing and from a virtual clothing representation.