Abstract: A market research management and optimization system includes a plurality of geographically dispersed market research centers and a centralized computer management system, accessible via a single client interface, for coordinating the plurality of geographically dispersed market research centers and human capital requirements in order to conduct research exercises in the market research centers. The centralized computer management system includes a database for storing facility information for the geographically dispersed market research centers, and human capital data associated with research participants. A scheduling engine is used to reserve and coordinate the research exercises in the geographically dispersed market research centers, and for reserving and coordinating lodging requirements for research exercise participants.