Abstract: A non-rotating display wheel cover assembly connectable to a rotatable wheel and supporting axle of a vehicle. An inner member including a support bearing member with inner member mounting apertures which are adapted to align and fit onto threaded axle lugs. A plurality of elongated wheel attaching first lug nuts are each threadably engagable from one end thereof onto one of the wheel lugs to rigidly connect the wheel to the axle. Another end of each first lug nut receives a second lug nut after the inner member is positioned thereover whereby said inner member is secured to the wheel and axle. A wheel cover is supported for rotation by the support bearing member. An elongated locking member releasably locks the inner member and wheel cover together for relative rotation only therebetween. A counterweight attached to the wheel cover prevents substantial rotation of the wheel cover.