Abstract: An apparatus for marketing and selling footwear, the footwear having a footbed, comprises a mat having one or more layers, the top layer of the mat comprising the same material as footwear footbed, e.g., yoga mat foam. At least a portion of an upper of one of more units of the footwear, preferably a plurality of different size upper portions, is/are attached to the mat. At least one sensor is coupled to the mat and configured to sense a consumer's foot on the mat, and in response an output device emits a sound expressing happiness in the comfortable sensation of the user's foot on the mat. Thereby, the consumer's buying experience is enhanced.