Abstract: A system and process to create a lookalike model for a target audience to deliver advertisements are disclosed. According to one embodiment, the method comprises selecting survey data from a survey database that relates to an advertisement. A heterogenous treatment effect (HETE) model is trained on the survey data. Persuadable customers are identified from the survey database for the advertisement based on the HETE model. An optimized customer list is generated using personally identifiable information.

Abstract: A system and process to create a lookalike model for a target audience to deliver advertisements are disclosed. According to one embodiment, the method comprises selecting survey data from a survey database that relates to an advertisement. A heterogenous treatment effect (HETE) model is trained on the survey data. Persuadable customers are identified from the survey database for the advertisement based on the HETE model. An optimized customer list is generated using personally identifiable information.

Abstract: A system and process to create a lookalike model for a target audience to deliver advertisements are disclosed. According to one embodiment, the method comprises selecting survey data from a survey database that relates to an advertisement. A heterogenous treatment effect (HETE) model is trained on the survey data. Persuadable customers are identified from the survey database for the advertisement based on the HETE model. An optimized customer list is generated using personally identifiable information.

Abstract: Provided herein are lactonases. In one embodiment, the lactonases are metallo-?-lactamase-like lactonase (MLL) enzymes having altered characteristics such as altered catalytic activity and/or altered substrate specificity. Also provided are genetically modified microbes able to express a MLL enzyme, compositions that include a MLL enzyme, and methods of using a MLL enzyme.

Abstract: A system and process to estimate persuasiveness of public messaging using surveys are disclosed. According to one embodiment, a method comprises selecting survey participants. Pre-screening question responses are received from the survey participants. The survey participants are divided randomly into a control group and a treatment group. The treatment group is shown a creative and a control group is shown nothing or a placebo. After the creative has been shown, participants are asked post-message questions such as purchase intent, favorability of the brand, and brand awareness. Weighting and bias correction are applied to question responses. An effects report is generated that includes an average treatment effect and a backlash probability for the creative, and treatment effects specific to subgroups.

Abstract: A system and process to create a lookalike model for a target audience to deliver advertisements are disclosed. According to one embodiment, the method comprises selecting survey data from a survey database that relates to an advertisement. A heterogenous treatment effect (HETE) model is trained on the survey data. Persuadable customers are identified from the survey database for the advertisement based on the HETE model. An optimized customer list is generated using personally identifiable information.

Abstract: A system and method for survey weighting is disclosed. According to one embodiment, a method comprises selecting key survey variables (KSVs) related to the survey; selecting microdata sources that represent a target population; training models using the KSVs as key survey variables; and collecting out-of-sample predictions. The method further comprises making predictions using the models; averaging the predictions over the target population; and generating survey weights using a calibration estimator.

Abstract: A unique package for inoculants and a method for enabling the end user to introduce a pure culture of a microorganism into its appropriate growth substance, and later the microorganism enriched substance into a carrier material within a self-contained unit. The basic package separates a stabilized pure culture of the microorganism from the growth substance by a clamp which forms a physical partition. The microorganism is introduced to the substance when the partition is eliminated. After a time of growth to a maximum extent possible in the substance, the package is fractured to release the fresh inoculation at maximum microorganism vitality. Growth of the microorganism in the growth substance in-situ results in maximum numbers of the beneficial microorganism being available at the site of application.