Abstract: Systems and methods are disclosed for attributing advertisement exposure in a cinema environment. A ticket event is accessed, indicating a user's purchase of a movie ticket at a specific location, screening room, and showtime. Advertisement schedule data is accessed to identify ads shown before the movie. The system determines that the user was likely present during the advertisement window using ticket information and supplemental data such as geolocation or concession purchase records. Post-exposure events—such as transactions, store visits, or digital engagement—are analyzed to detect behavioral changes following ad exposure. A correlation engine links the exposure to user behavior, enabling ad attribution, effectiveness scoring, and campaign optimization. The system supports privacy-preserving data handling and applies statistical or machine learning models to improve attribution accuracy.

Abstract: Systems and methods related to a RFID-based smart confined environment are provided. A system for localizing an object in a smart home includes a single RFID reader, a plurality of passive RFID tags, each of which is affixed to one of a plurality of objects to be located and contains information of a corresponding object, and a mobile platform including two antennas configured to transmit a carrier wave signal and receive a backscattering signal from a target object. The two antennas are parallelogram-shaped and abutted against each other along a radiation direction.