Abstract: The disclosed principles provide a platform providing subscribers the ability to send custom push notifications. The platform is application-based, using mobile applications for use on a mobile device. Subscribers are provided a subscriber-level application from the platform. That application could be customized for the subscriber, or the subscriber may have a given amount of customization in order to personalize their own application. Users of a subscriber's unique application download the application via the platform. The subscriber will have administrative access within that application, via user name and password, and can coordinate to whom push notifications may be sent. The subscriber can designate individual targets to receive those push notifications, or may create groups for receiving the push notifications. Users of that subscriber's application could be allowed to shop for the subscriber's products via their application, and can receive push notifications sent via the platform.