Abstract: Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable both on-line, at the merchant's website, and in-store, at a physical location of the merchant; sending the coupon to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option or an on-line redemption option.

Abstract: Provided is a process, including: obtaining an offer issued by a merchant, the offer being redeemable on-line, at the merchant's website, in-store, at a physical location of the merchant, or both; obtaining a plurality of single-use offer codes associated with the offer; receiving a request for a single-use offer code, the request having a phone number; sending to the phone number, via a text messaging service, a text message comprising a uniform resource identifier (URI) to a select single-use offer code of the plurality single-use offer codes; and sending the single-use offer code to a consumer user device in response to a user selection of the URI.

Abstract: Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable in-store, at a physical location of the merchant; obtaining one or more merchant location identifiers, the coupon only being redeemable at one or more merchant locations identified by the one or more merchant location identifiers; sending the coupon and the merchant location identifiers to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option.

Abstract: Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable both on-line, at the merchant's website, and in-store, at a physical location of the merchant; sending the coupon to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option or an on-line redemption option.

Abstract: Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable both on-line, at the merchant's website, and in-store, at a physical location of the merchant; sending the coupon to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option or an on-line redemption option.

Abstract: Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable in-store, at a physical location of the merchant; obtaining one or more merchant location identifiers, the coupon only being redeemable at one or more merchant locations identified by the one or more merchant location identifiers; sending the coupon and the merchant location identifiers to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option.

Abstract: Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable in-store, at a physical location of the merchant; obtaining one or more merchant location identifiers, the coupon only being redeemable at one or more merchant locations identified by the one or more merchant location identifiers; sending the coupon and the merchant location identifiers to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option.

Abstract: Provided is a process, including: obtaining an offer issued by a merchant, the offer being redeemable on-line, at the merchant's website, in-store, at a physical location of the merchant, or both; obtaining a plurality of single-use offer codes associated with the offer; receiving a request for a single-use offer code, the request having a phone number; sending to the phone number, via a text messaging service, a text message comprising a uniform resource identifier (URI) to a select single-use offer code of the plurality single-use offer codes; and sending the single-use offer code to a consumer user device in response to a user selection of the URI.

Abstract: Provided is a process, including: obtaining an offer issued by a merchant, the offer being redeemable on-line, at the merchant's website, in-store, at a physical location of the merchant, or both; obtaining a plurality of single-use offer codes associated with the offer; receiving a request for a single-use offer code, the request having a phone number; sending to the phone number, via a text messaging service, a text message comprising a uniform resource identifier (URI) to a select single-use offer code of the plurality single-use offer codes; and sending the single-use offer code to a consumer user device in response to a user selection of the URI.

Abstract: Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable both on-line, at the merchant's website, and in-store, at a physical location of the merchant; sending the coupon to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option or an on-line redemption option.

Abstract: Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable both on-line, at the merchant's website, and in-store, at a physical location of the merchant; sending the coupon to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option or an on-line redemption option.

Abstract: Provided is a process, including: obtaining an offer issued by a merchant, the offer being redeemable on-line, at the merchant's website, in-store, at a physical location of the merchant, or both; obtaining a plurality of single-use offer codes associated with the offer; receiving a request for a single-use offer code, the request having a phone number; sending to the phone number, via a text messaging service, a text message comprising a uniform resource identifier (URI) to a select single-use offer code of the plurality single-use offer codes; and sending the single-use offer code to a consumer user device in response to a user selection of the URI.

Abstract: Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable in-store, at a physical location of the merchant; obtaining one or more merchant location identifiers, the coupon only being redeemable at one or more merchant locations identified by the one or more merchant location identifiers; sending the coupon and the merchant location identifiers to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option.

Abstract: Provided is a process, including: obtaining a coupon issued by a merchant, the coupon being redeemable both on-line, at the merchant's website, and in-store, at a physical location of the merchant; sending the coupon to publishers for presentation to consumers by the publishers on user devices of the consumers; and receiving indications from the user devices of the consumers that the consumers interacted with the coupon, the indications indicating a consumer selection of an in-store redemption option or an on-line redemption option.