Abstract: A method and an apparatus for providing a transportation route to a user are provided. Travel information from the user, a plurality of transportation route goals ranked in a specified order by the user, and attribute information of a plurality of transit modes from a transit information system are received by the central system. An optimized transportation route is determined for the user through a correlation of the plurality of ranked transportation route goals and attribute information that corresponds to the received travel information. The transportation route comprises one or more of the plurality of transit modes. The optimized transportation route is transmitted to the user.