Abstract: A wrap provides one or more stimuli to a child during feeding. This creates interest in feeding, increases the child's attention span, keeps the child occupied during feeding, provides comfort and security, fun and enjoyment, and generally improves the child's mood during feeding. The beverage container wrap has an inside face and an outside face, the outside face generally facing away from the beverage container, the outside face comprising at least one attachment configured to capture the attention of the child using the beverage container.