Abstract: A method includes receiving advertisement data from a plurality of advertiser devices and generating advertisement records in a data store based on the advertisement data. Each of the advertisement records includes an entity name associated with an advertisement, an action associated with the advertisement, and a bid price. The method further includes receiving an advertisement request from a search system, the advertisement request including an entity name and an action associated with an application state included in a set of search results generated by the search system. Additionally, the method includes selecting an advertisement record having the entity name indicated in the advertisement request and having a different action than the action indicated in the advertisement request, generating an advertisement result based on the selected advertisement record, and transmitting the advertisement result to the search system. The advertisement result is configured to be included in a search result.

Abstract: A method includes receiving, at a computing device, a search query from a remote device. The method further includes identifying a primary set of application state records, selecting a first application state record from the primary set of application state records, and identifying an entity name and action associated with the first application state record. The method further includes identifying a second application state record associated with the same entity name as the first application state record and a different action than the first application state record. Additionally, the method includes generating a combined result based on the first application state record and the second application state record, generating search results based on the primary set of application state records, and transmitting the search results to the remote device. The search results include the combined result in addition to search results based on the primary set of application state records.

Abstract: A method includes receiving a link request from a remote device, the link request indicating an entity name and an action. The method further includes retrieving an application state record, the application state record indicating an entity name matching to the entity name of the link request and indicating a different action than the action of the link request. Additionally, the method further includes generating a link result based on the retrieved application state record and transmitting the link result to the remote device. The link result is configured to be displayed as a user-selectable link.

Abstract: A method includes receiving, at an advertisement system, advertisement data from a plurality of advertiser devices. The method further includes generating a plurality of advertisement records, each advertisement record including an entity name, an action, and a bid price associated with an advertisement. The method further includes receiving an advertisement request from a link generation system and selecting an advertisement record having the entity name indicated in the advertisement request but a different action than the action indicated in the advertisement request. Additionally, the method includes generating an advertisement result based on the selected advertisement record and transmitting the advertisement result to the link generation system.

Abstract: A method includes receiving a link request from a remote device, the link request indicating an entity name and an action. The method further includes retrieving an application state record, the application state record indicating an entity name matching to the entity name of the link request and indicating a different action than the action of the link request. Additionally, the method further includes generating a link result based on the retrieved application state record and transmitting the link result to the remote device. The link result is configured to be displayed as a user-selectable link.

Abstract: A method includes receiving, at a computing device, a search query from a remote device. The method further includes identifying a primary set of application state records, selecting a first application state record from the primary set of application state records, and identifying an entity name and action associated with the first application state record. The method further includes identifying a second application state record associated with the same entity name as the first application state record and a different action than the first application state record. Additionally, the method includes generating a combined result based on the first application state record and the second application state record, generating search results based on the primary set of application state records, and transmitting the search results to the remote device. The search results include the combined result in addition to search results based on the primary set of application state records.

Abstract: A method includes receiving advertisement data from a plurality of advertiser devices and generating advertisement records in a data store based on the advertisement data. Each of the advertisement records includes an entity name associated with an advertisement, an action associated with the advertisement, and a bid price. The method further includes receiving an advertisement request from a search system, the advertisement request including an entity name and an action associated with an application state included in a set of search results generated by the search system. Additionally, the method includes selecting an advertisement record having the entity name indicated in the advertisement request and having a different action than the action indicated in the advertisement request, generating an advertisement result based on the selected advertisement record, and transmitting the advertisement result to the search system. The advertisement result is configured to be included in a search result.