Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for a multimedia environment that includes a computing device, a media server system, and a third party shopping system. The computing device can display an advertisement including a reference to an advertised subject provided by the third party shopping system. The computing device can further display media content provided by the media server system. In response to receiving an indication to place an order for an item associated with the advertised subject, the computing device can further collect information included in the order. The computing device can further transmit, to the third party shopping system, at least a portion of the order and media account information. The order is recorded in a user shopping account corresponding to the media account associated with the computing device.