Abstract: A system and method for locating merchandise in a store having a plurality of products, such as grocery stores and the like. Each product in the store is assigned identifying information, including a location indicator, position indicator and shelf zone indicator, that is associated with the store layout and which can be utilized by a customer to locate a single item in the store. The identifying information for each product is entered into a computerized database, which includes product availability information. Access to the database is provided to customers through computer terminals in the store and via the Internet from a computer or other device. The customer can also access the database using a hand-held device, such as a smart phone or PDA, and use the device as he or she obtains the item. Using the identifying information, the customer can easily and quickly find the item in the store.