Patents by Inventor Michael Yavonditte
Michael Yavonditte has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11961125Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: GrantFiled: March 30, 2023Date of Patent: April 16, 2024Assignee: Yieldmo, Inc.Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail, David Cohen
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Publication number: 20230237533Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: ApplicationFiled: March 30, 2023Publication date: July 27, 2023Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail, David Cohen
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Patent number: 11645678Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: GrantFiled: June 29, 2022Date of Patent: May 9, 2023Assignee: Yieldmo, Inc.Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail, David Cohen
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Publication number: 20220327578Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: ApplicationFiled: June 29, 2022Publication date: October 13, 2022Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail, David Cohen
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Publication number: 20220277342Abstract: One variation of a method for selectively serving advertising content comprises: receiving identification of an advertisement slot loaded within a webpage; receiving a set of advertisement slot characteristics corresponding to the advertisement slot; accessing a model associating advertisement slot characteristics and user interactions with advertisements; for each target outcome, in a set of target outcomes, calculating an outcome score for the advertisement slot based on the set of advertisement slot characteristics and the model, the outcome score representing a probability of the user interacting with advertising content, presented within the advertisement slot, according to the target outcome; in response to a first outcome score, corresponding to a first target outcome, in the set of target outcomes, exceeding each other outcome score, assigning the first target outcome to the advertisement slot; and selecting a first advertisement, designating the first target outcome, for presentation within the adverType: ApplicationFiled: May 19, 2022Publication date: September 1, 2022Inventors: Sergei Izrailev, Indu Narayan, Nathaniel Daly, Teddy Jawde, Maziar Hosseinzadeh, Ari Bernstein, Michael Yavonditte, Nisreen Al-Basha, Harsha Gorla
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Patent number: 11410202Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: GrantFiled: September 25, 2020Date of Patent: August 9, 2022Assignee: Yieldmo, Inc.Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail, David Cohen
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Patent number: 11367103Abstract: One variation of a method for selectively serving advertising content comprises: receiving identification of an advertisement slot loaded within a webpage; receiving a set of advertisement slot characteristics corresponding to the advertisement slot; accessing a model associating advertisement slot characteristics and user interactions with advertisements; for each target outcome, in a set of target outcomes, calculating an outcome score for the advertisement slot based on the set of advertisement slot characteristics and the model, the outcome score representing a probability of the user interacting with advertising content, presented within the advertisement slot, according to the target outcome; in response to a first outcome score, corresponding to a first target outcome, in the set of target outcomes, exceeding each other outcome score, assigning the first target outcome to the advertisement slot; and selecting a first advertisement, designating the first target outcome, for presentation within the adverType: GrantFiled: March 2, 2021Date of Patent: June 21, 2022Assignee: Yieldmo, Inc.Inventors: Sergei Izrailev, Indu Narayan, Nathaniel Daly, Teddy Jawde, Maziar Hosseinzadeh, Ari Bernstein, Michael Yavonditte, Nisreen Al-Basha, Harsha Gorla
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Publication number: 20210272155Abstract: One variation of a method for selectively serving advertising content comprises: receiving identification of an advertisement slot loaded within a webpage; receiving a set of advertisement slot characteristics corresponding to the advertisement slot; accessing a model associating advertisement slot characteristics and user interactions with advertisements; for each target outcome, in a set of target outcomes, calculating an outcome score for the advertisement slot based on the set of advertisement slot characteristics and the model, the outcome score representing a probability of the user interacting with advertising content, presented within the advertisement slot, according to the target outcome; in response to a first outcome score, corresponding to a first target outcome, in the set of target outcomes, exceeding each other outcome score, assigning the first target outcome to the advertisement slot; and selecting a first advertisement, designating the first target outcome, for presentation within the adverType: ApplicationFiled: March 2, 2021Publication date: September 2, 2021Inventors: Sergei Izrailev, Indu Narayan, Nathaniel Daly, Teddy Jawde, Maziar Hosseinzadeh, Ari Bernstein, Michael Yavonditte, Nisreen Al-Basha, Harsha Gorla
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Patent number: 10922724Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: GrantFiled: August 31, 2018Date of Patent: February 16, 2021Assignee: Yieldmo, Inc.Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail, David Cohen
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Publication number: 20210012387Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: ApplicationFiled: September 25, 2020Publication date: January 14, 2021Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail, David Cohen
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Publication number: 20200251144Abstract: One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.Type: ApplicationFiled: April 23, 2020Publication date: August 6, 2020Inventors: Connor Doherty, Farid Jawde, David Sebag, Michael Yavonditte
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Patent number: 10692531Abstract: One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.Type: GrantFiled: January 16, 2018Date of Patent: June 23, 2020Assignee: Yieldmo, Inc.Inventors: Connor Doherty, Farid Jawde, David Sebag, Michael Yavonditte
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Publication number: 20190087867Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: ApplicationFiled: August 31, 2018Publication date: March 21, 2019Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail
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Publication number: 20180197575Abstract: One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.Type: ApplicationFiled: January 16, 2018Publication date: July 12, 2018Inventors: Connor Doherty, Farid Jawde, David Sebag, Michael Yavonditte
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Publication number: 20160247203Abstract: An advertising system and method is provided for use with advertisements on mobile devices. The advertisement is divided into segments and in the event that all of the segments are not displayed the first time the advertisement is displayed, the next time the advertisement will begin displaying with a segment other than the first segment.Type: ApplicationFiled: February 19, 2016Publication date: August 25, 2016Applicant: Yieldmo, Inc.Inventors: Michael Yavonditte, David Michael Goligorsky, Connor Francis Doherty
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Patent number: 9135639Abstract: Systems and methods are provided for selecting advertisements for display over a communications network and, more particularly, to systems and methods for selecting video advertisements for display within internet web pages based on relevance, bid price, past performance, or a combination thereof.Type: GrantFiled: October 27, 2014Date of Patent: September 15, 2015Assignee: Advertising.com LLCInventors: Martin Abbott, Michael Fisher, Michael Yavonditte, Yaron Galai
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Publication number: 20150046268Abstract: Systems and methods are provided for selecting advertisements for display over a communications network and, more particularly, to systems and methods for selecting video advertisements for display within internet web pages based on relevance, bid price, past performance, or a combination thereof.Type: ApplicationFiled: October 27, 2014Publication date: February 12, 2015Inventors: Martin ABBOTT, Michael FISHER, Michael YAVONDITTE, Yaron GALAI
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Patent number: 8874698Abstract: Systems and methods are provided for selecting advertisements for display over a communications network and, more particularly, to systems and methods for selecting video advertisements for display within internet web pages based on relevance, bid price, past performance, or a combination thereof.Type: GrantFiled: March 18, 2013Date of Patent: October 28, 2014Assignee: Advertising.com LLCInventors: Martin Abbott, Michael Fisher, Michael Yavonditte, Yaron Galai
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Publication number: 20130218665Abstract: Systems and methods are provided for selecting advertisements for display over a communications network and, more particularly, to systems and methods for selecting video advertisements for display within internet web pages based on relevance, bid price, past performance, or a combination thereof.Type: ApplicationFiled: March 18, 2013Publication date: August 22, 2013Applicant: Advertising.com LLCInventors: Martin Abbott, Michael Fisher, Michael Yavonditte, Yaron Galai
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Patent number: 8402114Abstract: Systems and methods are provided for selecting advertisements for display over a communications network and, more particularly, to systems and methods for selecting video advertisements for display within internet web pages based on relevance, bid price, past performance, or a combination thereof.Type: GrantFiled: December 28, 2006Date of Patent: March 19, 2013Assignee: Advertising.com LLCInventors: Martin Abbott, Michael Fisher, Michael Yavonditte, Yaron Galai